Cadbury Dairy Essay Example for Free

Cadbury Dairy Essay Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady position in the confectionery industry. Product: In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious; therefore Cadbury will support and promote physical activity by giving away mountain bikes to 100 lucky winners around Australia! The promotion will only feature in the Cadbury Dairy Milk chocolate block range: including the Fruit and Nut, Hazelnut etc†¦ Featured on the wrapping will be, â€Å"WIN A MOUNTAIN BIKE† with a picture of the bike that will be won. Price: The pricing of Dairy Milk Chocolate will also maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place: The distribution of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. Promotion: Cadbury should continue to generate promotions to remind and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is done by creating advertisements on Television and in-store promotional posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be â€Å"WIN A MOUNTAIN BIKE† This promotion is for the Cadbury Dairy Milk block chocolate range. Every consumer that purchases a block range from Cadbury’s will have the opportunity to enter the competition by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans: A key objective is to hold current customers and to maintain and increase the retail and brand market share to make sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any tremendous change. A good way to promote The other Cadbury block chocolate range such as Fruit and nut and Hazelnut†¦etc will also have his competition. Price: Cadbury’s human resources department will need to find a place that will provide us with the mountain bikes. The costing of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion: Pictures of this new competition will need to be put in magazines such as: Women’s day, News Idea, newspapers†¦. etc†¦designers will be needed to create the advertisements for this promotion. However, to promote Cadbury Dairy Milk’s new competition, television is the key to ensure that viewers all around Australia will know about the â€Å"WIN A MOUNTAIN BIKE† promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home. Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function: In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around †¢Marketing Implementation –The process of putting marketing strategies into action †¢Intended Strategy The strategy that the company decides on during the planning phase †¢Realized Strategy – The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding. In regards to the marketing activities it all starts within the Cadbury management team. The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels across all channels. This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps; Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in controlling marketing activities: Within the Marketing Control Process †¢Establishing performance standards and trying to match actual performance to those standards Establishing Performance Standards Expected levels of performance †¢Taking Corrective Action oImprove actual performance oReduce or change the performance standards oDo both †¢Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable influence of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.

John Lockes Second Treatise on Civil Government Essays -- Second Treat

Locke's Second Treatise of Government, by far, is his most influential and important piece of writing. In it he set forth his theory of natural law and natural right. He shows that there does exist a rational purpose to government, and one need not rely on "mysticism and mystery." Against anarchy, Locke saw his job as one who must defend government as an institution. Locke's object was to insist not only that the public welfare was the test of good government and the basis for properly imposing obligations on the citizens of a country, but also that the public welfare made government necessary. Locke believed that the mind is blank upon birth. As a person grows and develops, so does their mind. He urged individuals to formulate theories and to test them through experiments. The fundamental claim is that human knowledge begins with sense experience and primarily is derived from it. Locke begins his philosophical examination of knowledge by trying to disprove the claim that some of our knowledge is original, in the sense that it comes from ideas which are innate or inborn. Locke's attempted refutation depends on a questionable assumption: if an individual has an idea, then that individual would understand it and assent to its content. Also, Locke believed in religious freedom and the separation of church and state. He thought that God established divine law. This could be discovered by reasoning, and to disobey it was morally wrong. He also held the opinion that no one should dictate the form of another's religion. But Locke points out that there is widespread disagreement over the concept of God. Furthermore, it does not seem to be present at all in small children. We form ideas as the endpoint of the action of physical bodies on our own bodies. Locke points out that sometimes he uses 'idea' to refer to the end product, what exists in the mind, and sometimes he uses it to refer to the quality in the body which causes the idea. The ideas of sense are the first ideas we have. Once the mind begins to be populated with them, it can operate upon them. Locke classified ideas as simple and complex. All complex ideas are said to be made up, ultimately of simple ideas, and their complexity is the work of the mind. A simple idea is "one uncompounded appearance," said Locke. But it should be noted that the relation of simple to complex ideas is not... ...st of the members of the society. The government is given its power to act by the property owning portion of the population, not by the society as a whole. Another point that makes Locke's theory different is that society has the power to overthrow the government. Since a majority created it, they have the power to remove it. Locke stated that society could overthrow the government without returning to the state of nature because the social contract would still be in effect. All that was needed would be for the society to elect another government, by majority rule, to replace the old one. This introduces the idea that government should be accountable to the people. Locke was in favor of a limited government. The importance and autonomy of the individual in society was of very importance to Locke. The extent to which this was true is that people existed as individuals before societies and governments came into being. They each possessed certain rights, and all had the freedom to do as they pleased, unrestrained and with some restrictions placed upon them by God, according to Locke. This freedom of the individual was important, for it was the foundation for modern liberal democracy.

Media Analysis- Macbeth

Macbeth is that it can be performed, not only read. This version of the film has done exceptionally well in terms of the performance. This film, directed by Rupert Gold is set in the 20th century as opposed to its original setting which took place in Scotland during the 1 lath century. This allows it to be more modernized by the use of hospital tools, elevators and everyday appliances which results in the Intended audience to connect with the film and truly grasp the concept of It. This film was very effective as It acted as an Incredible visual aid to the confusing Shakespeare language.Furthermore, It was very effective In conveying the theme of appearance versus reality In act two, scene three through the use of film techniques such as camera work and positioning, the script and lastly, the acting of both Macbeth and Lady Macbeth. It Is due to the films effective role as a medium that the audience Is able to feel the same emotions that Shakespeare wanted to evoke. While watching a movie, no one thinks about the camera work or the positioning when in fact, these are the two major factors that make the film effective as a whole.The camera work and the positioning help convey the theme of appearance vs†¦ Laity in Macbeth by using medium shot and close shot. For instance, when Macadam goes to Dunce's room, Macbeth waits outside for him while Lennox talks to him about the chaotic night. When Lennox talks to him, the camera turns to her from Machete's perspective. However, when Macbeth talks to Lennox, the camera does not show the audience how he looks to Lennox from her perspective rather they Just show him turning sideways to talk to her. This plays a role in appearance vs†¦ Laity because Macbeth appears to be calm when talking to Lennox however she cannot tell if it is otherwise because the position of the camera sakes it seem like she does not see his face as he talks to her. Although he appears to be calm, the camera takes a medium shot and then a cl ose shot of Macbeth while he is waiting for MacDougal discover Dunce's body and this shows that in reality he is terrified. The script has lots of effective dialogue however the only dialogue that is successful in conveying the theme of appearance vs†¦ Laity is of Macbeth and Lady Macbeth. As Macadam discovers Dunce's body and wakes everybody, Lady Macbeth comes running and says â€Å"What's the business, that such a hideous trumpet calls to parley the sleepers of the house? Speak, Speak! † (Shakespeare 44). From this line that Lady Macbeth says, it appears as If she Is genuinely concerned and confused about what Is going on when in reality, she Is the one who planned the murder. Macbeth also has a line that displays this theme In particular.After Macbeth returns from Dunce's room, he goes on to say, â€Å"Had I but died an hour before this chance, I had lived a blessed time, for from this Instant there's nothing serious In mortality (Shakespeare 44). In this line, Macb eth talks about how there Is nothing to live for now that the king Is dead and as he says that, It sounds as If he Is truly filled tit remorse when in reality, he is the one that murdered Duncan. Therefore. The script definitely has a big role when carrying out a theme not only that but also the people who are saying the dialogue as well.Acting is one of the greatest factors that contribute to depicting the theme of appearance vs†¦ Reality in this film, act and scene. Macbeth display anything besides their actual emotions. For example, when Macbeth hears about Dunce's murder from Macadam, there seems to be nothing but pure confusion on his face. This is incredible acting as he is completely aware of the death before anyone is and acts as this is the first time he is finding out. Also, as soon as Macbeth returns from Dunce's room, his face seems pale.Although he has already seen the body, he acts like he's never seen anything like it before, keeps a straight face on and shows th e utmost sorrow for the kings death. Much like his acting, when Lady Macbeth hears the alarm that Macadam sets off, she runs in showing extreme concern on her face and in her exclaimed voice and tone says, â€Å"Woe, alas! † (Shakespeare 44). She claims this is a horrible thing yet she is the person behind the murder. Acting is not limited to Just emotions or expressions but it also has a physical aspect of it. Lady Macbeth is able to bring that aspect out when she uses her whole body and pretends to fall.Even though she is capable of holding herself up, she pretends to fall in order to distract everyone from Macbeth after he says that he killed the guards. If anyone were to watch this scene alone without any knowledge of the evil side of Lady Macbeth or Macbeth, they may not be able to tell recognize that behind the genius acting of them both, lays a guilty soul and therefore introduces the theme of appearance vs†¦ Reality. The 180 minutes that this film runs for, Gold is able to bring out a major theme in Just 10 minutes that is scene 3.There are many other techniques in the direction of this play such as the continuous dark lighting to represent sorrow and the evil that surrounds them, cutaway shots when Dunce's murder is announced to follow the action and the establishing or master shot to show overall view of a location and all the actors in a scene. All these techniques help enhance the other factors that play a role in carrying out the theme of appearance vs†¦ Reality such as camera work, positioning of the camera, the script ND dialogue and finally, the acting.Lady Macbeth and Macbeth continually display the theme of appearance vs†¦ Reality as they act innocent when they are the people behind the planning and the committing of the murder. Most lines were present in the duration of this scene. Only some cuts in lines were noticed in the porter's part probably due to the annoying nature of the character. As Gold directs this play wh ile changing some things, the dramatic purpose, which is to advance plot and develop character, and the theme of appearance vs†¦ Reality are still conveyed in the same way Shakespeare would have imagined.

Prevention Of Diabetes And Pre Diabetes Essay - 1604 Words

Type II diabetes is a disease that affects millions of people in the United States and is also a disease that is continually growing in numbers. The cost of the individual and national health care systems is also a number that is growing. Policy for prevention of diabetes and pre-diabetes is something that while has changed some in the past, has been basically the same for the past 20-25 yeas. This disease affects many throughout the country, but effects those in the middle and lower classes due to the cost of eating healthier being greater than the alternative and also due to the fact that these groups are less likely to go for routine health care. Education for the providers and patients both need to be more accessible. Providers education for screening, and implementation of a policy to set better guidelines for screening, needs to be created so that patients at risk can be educated soon rather than later on lifestyle changes. The education for patients needs to be more exten sive in the office and also in the community where individuals are more likely to ask questions and be in an environment where they are more comfortable. Prevention of Type II Diabetes Policy Gap Analysis Type II Diabetes is a growing disease that according to Ley, Ardisson Korat, Qi, Tobias, Cuilin, Lu and ... Hu (2016) approximately 415 million adults are affected by this disease worldwide and in the United States in 2015, $348 million dollars was spent on treatment forShow MoreRelatedPrevention Of Type II Diabetes Policy Gap Analysis Essay1576 Words   |  7 Pagesalso a disease that is continually growing in numbers. The cost on the individual and national health care systems is also a number that is growing. Policy for prevention of diabetes and pre-diabetes is something that while has changed some in the past, has been basically the same for the past 20-25 yeas. 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